The Genesis

Truly Rare Customs was founded during the stillness of college and quarantine in 2021. What began as hand painted pieces in a dorm room has grown into a brand built on exression and intention.

MONTHLY SIP & CREATES

Meet Gabriel

Gabriel Williams is a multitakented creative: a model, graphic designer,and film teacher with a deep rooted passion in all forms of art. Trained in dance for over a decade, sje later taught herself how to paint, sew, heat press, and build a brand from the ground up. With a degre in Mass Media Arts, sje sounded Truly Rare Customsas a way to merge sustainable fashion. art, and community. She now curates unique fashion pieces, and host creative events that connect artist through authentic expression. Both soley held at her new retail store inside of the EOBC (Eric Outlaw Business Center) located in the heart of the Grove in St.Louis Mo.